Channel 7 is resolute in its plan to introduce AirPods for jockeys on Gold Coast Magic Millions day, aiming to enhance fan engagement.
The unique concept involves jockeys wearing AirPods for pre-race interviews with Channel 7 personalities, like Bruce McAvaney.
While some racing figures expressed concerns, mistakenly thinking jockeys would wear AirPods during races, Channel 7 remains committed to the initiative.
Final technical testing is scheduled for Friday.
This approach differs from Racing Victoria’s past proposal for jockeys to wear interactive earpieces during races, which faced criticism.
Melbourne Cup-winning jockey Craig Williams reportedly supports the concept, emphasizing its potential to attract new audiences while ensuring horse and rider safety.
Glen Prentice, Queensland Jockeys’ Association boss, reported that jockeys in Queensland and Sydney generally embraced the plan, envisioning it as a means to engage fans effectively.