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One of the newer bookies to hit the Australian betting landscape is BetKings. They haven’t been in the business too long, but a quick look at their website confirms that are a bookmaker that should be looked at and new customers are encouraged to sign up.

Down below is a comprehensive review of BetKings and what they do well, what they can do better and why punters are gravitating towards them.

Why Are BetKings Popular?

BetKings have made it clear from their website headline “Offering the best odds in Sports betting” that they are going to be sports focused and that is clearly the case when signing up, with a host of sports covered, more so than some of their new rivals, who are using the BetMakers format and only have limited sports available for punters to bet on.

To go with that, they need to have good, competitive prices, and that is certainly the case. An example of this is a recent AFL game between Collingwood Magpies and Carlton Blues with the Blues being the outsider. The average price with other bookmakers was around $3.10, but with BetKings, they were at $3.20, which was market leader, a big tick for a new bookie.

Whist their focus is mainly on sports, they do have more than adequate racing markets available, most notably a ‘Fav Out’ betting option, which sees a market without the favourite, something that is rarely seen with bookmakers, never mind new online wagering operators. That is a betting option sure to be popular with punters.

Why We Like BetKings

Continuing on with the racing markets, another good option to have is Head2Head, something that is generally saved for big races, namely the Melbourne Cup. Having it available for races such as a Tamworth maiden is certainly a big tick for a new bookie and another positive to sign up with them.

Their banking options is pretty good. They have several options for depositing, which is a positive relative to their new rivals, where some of them only have debit card as a deposit option. Giving punters a variety of ways to deposit money is a tick.

They cover a wide range of sports, not just the main ones. Some of the new bookies, especially under the BetMakers format, are quite poor when it comes to sports coverage, only having certain sports available to bet on, but with BetKings, their range is wide and certainly enticing.

Why We Don’t Like BetKings

Live streaming is an important part of betting websites and unfortunately BetKings doesn’t have live streaming of key racing/sport. Towards the end of the calendar year, the focus is mainly on sport more so than racing, so no live streaming of sport would be a turn off for punters who could bet and stream elsewhere.

There is no live betting available. That is disappointing given live betting, especially with NRL/AFL, is very popular with punters, so not having that available is something that you’d like to think will be changed once their business improves.

Promotions…where are they? Yes to sports/racing markets and odds, but at a time when promotion/bonus is king, having zero available is quite staggering and getting new customers would seem a real struggle, even allowing for the ultra competitive markets. Hopefully that changes in the not too distant future.

6 Reasons To Bet With BetKings

1. Great Sport Odds

To go with extensive sports coverage, they need to have good, competitive prices, and that is certainly the case. An example of this is a recent AFL game between Collingwood Magpies and Carlton Blues with the Blues being the outsider. The average price with other bookmakers was around $3.10, but with BetKings, they were at $3.20, which was market leader, a big tick for a new bookie.

2. Fav Out

Whist their focus is mainly on sports, they do have more than adequate racing markets available, most notably a ‘Fav Out’ betting option, which sees a market without the favourite, something that is rarely seen with bookmakers, never mind new online wagering operators. That is a betting option sure to be popular with punters.

3. Customer Service

This side of things is pretty good. They have no phone number so unfortunately no live betting, but they do have live chat and email, and the response time is pretty good. Plus, those who are in customer service know what they’re talking about.

4. Banking Options

Their banking options is pretty good. They have several options for depositing, which is a positive relative to their new rivals, where some of them only have debit card as a deposit option. Giving punters a variety of ways to deposit money is a tick.

5. Wide Range Of Sports

They cover a wide range of sports, not just the main ones. Some of the new bookies, especially under the BetMakers format, are quite poor when it comes to sports coverage, only having certain sports available to bet on, but with BetKings, their range is wide and certainly enticing.

6. Same Game/Race Multis

Some of the new bookies haven’t got Same Game/Race Multis available for punters, a betting option which is very popular. Thankfully with BetKings, it’s available for most racing and sports. There are no promotions to go with it, but having it available is enticing enough.

How can i bet with BetKings?

Betting with BetKings is fast and simple to do. Simply register at BetKings, make a deposit and you can be start betting. View our full list of Australia's Best Betting Sites here.

Should i bet with BetKings?

BetKings is one of the leading online bookmakers in Australia and we highly recommend them for all horse racing and sports betting. Their desktop site and mobile app make it simple to place a bet on any race or sporting event. View our full BetKings review here.

Do BetKings offer a sign-up bonus?

No. BetKings do not offer new customers a sign-up bonus. New legislation prevents bookmakers giving new customers incentives but that does not mean you should not bet with BetKings.

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