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One of the newer bookies to hit the Australian betting landscape is SterlingParker. They haven’t been in the business too long, but a quick look at their website confirms that are a bookmaker that should be looked at and new customers are encouraged to sign up.

Down below is a comprehensive review of SterlingParker and what they do well, what they can do better and why punters are gravitating towards them.

Why Are SterlingParker Popular?

Despite being a new bookmaker, their odds are quite competitive compared to their bigger rivals. An example of this recently seen was the NRL Grand Final between the Brisbane Broncos and Penrith Panthers. Most bookmakers had Brisbane at odds of around $2.15-$2.20, but with SterlingParker, they had $2.35 available, which was just about market leader. That’s a big tick for a newly formed online bookie.

After signing up, you will get a deposit bonus, depending on who you are. The way the wagering landscape is today, bonus is king so offering a bonus with a first deposit is certainly appealing when it comes to attracting new customers.

SterlingParker, using the BetCloud technology, cover all the TAB meetings, which is ideal for punters who have little/no interest in all the international meetings that bookies have available under the BetMakers banner. The racing odds they provide too are quite good.

Why We Like SterlingParker

The SterlingParker logo is a standout in terms of new online wagering operators. There is a bit of class and sophistication about the yellow and black with the ‘SP’ in white in the middle. Once they become more popular in time, that logo will be a big reason for it. Some new bookies are lazy when it comes to their logo. That’s not the case here.

The website layout is quite easy and simple to use for all punters. Everything you want is on the home page and just a click away. Some new bookies and their website can be quite difficult to navigate but with SterlingParker, it’s actually quite simple, easy and effective.

With some new bookies, their customer service can be quite poor and those who are in customer service have no idea what they are doing or talking about. The customer service at SterlingParker is quite good and they know what they are talking about, which is a definite positive for a new website.

Why We Don’t Like SterlingParker

Understandable that the website is in its infancy, but having zero form available for the racing is a big turn off. Tick for having market flucs available but no form guide for all the racing is something that needs to be rectified in order for the website to gain any form of popularity with new punters.

Live streaming is an important part of betting websites and unfortunately SterlingParker doesn’t have live streaming of racing and sports. Towards the end of the calendar year, the focus is mainly on sport more so than racing, so no live streaming of sport would be a turn off for punters who could bet and stream elsewhere.

The verification process when signing up to SterlingParker was very time consuming and frustrating. Other new websites, the verification process is simple, quick and takes moments. With SterlingParker, it can take hours to have the account 100% verified. Not good enough.

6 Reasons To Bet With SterlingParker

1. Competitive Odds

As stated earlier, the odds they provide for both racing and sport stack up very well with their bigger rivals, which is important. If a new bookie wants to measure up, they have to offer something appealing, and competitive odds is certainly that.

2. Sign Up Bonus

When signing up, you will get a deposit bonus offer. A key way to attract new punters is with bonus so providing this, straight away when signing up, is a definite positive and one way to entice new customers.

3. Protest Payout

Their odds stack up well relative to their rivals, notably in their Sport markets. A recent example of this was an AFL game between the Collingwood Magpies and Carlton Blues where the Blues were the outsiders. $3-$3.10 was the average price but with EskanderBet, they offered $3.15. Being a market leader, especially for a new bookie, is a big tick.

4. Australian Owned/Operated

SterlingParker are based in Melbourne so are Australian owned/operated, which is a big tick for punters who want to bet. Their money spent will stay on Australian shores and not overseas.

5. Easy To Use Website

The vast majority of new betting websites are simple to use and that is the case with SterlingParker. The navigation is simple, the layout/font is clear to see for those accessing the site and whatever you are looking for is on the home page, one click away.

6. Customer Service

This side of things is pretty good. They have no phone number so unfortunately no live betting, but they do have live chat and emails, so there are plenty of options for punters to get customer service.

How can i bet with SterlingParker?

Betting with SterlingParker is fast and simple to do. Simply register at SterlingParker, make a deposit and you can be start betting. View our full list of Australia's Best Betting Sites here.

Should i bet with SterlingParker?

SterlingParker is one of the leading online bookmakers in Australia and we highly recommend them for all horse racing and sports betting. Their desktop site and mobile app make it simple to place a bet on any race or sporting event. View our full SterlingParker review here.

Do SterlingParker offer a sign-up bonus?

No. SterlingParker do not offer new customers a sign-up bonus. New legislation prevents bookmakers giving new customers incentives but that does not mean you should not bet with SterlingParker.

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